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Research papers

Decoding medical advertising

This paper describes the use of semiotics as an aid to monitoring competitive activity. We have taken a collection of typical ads appearing in the British Medical Press, and subjected them to a semiological analysis. On this basis we have drawn...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Author: Peter Cooper
Company: QRi Consulting Ltd.
February 27, 1985
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Citation

Cooper, P. (1985a, February 27). Decoding medical advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decoding-medical-advertising


Research papers

Some social applications of communication research

Within 'social research', as within 'market research', the functions of communication research are: I. to optimise the efficiency of specific communications; II. to assess the effects of communication acts.Its contributions are both direct and...

Catalogue: Seminar 1977: Social Research
Author: John M. Caffyn
December 1, 1977
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Citation

Caffyn, J. M. (1977a, December 01). Some social applications of communication research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-social-applications-of-communication-research


Research papers

Communicating

This presentation is not about research. It is about communication Not between companies and doctors but about communicating amongst ourselves. One reason for poor communication with doctors is because we are not good at communicating with each...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: B. Haigh, M. Young, Colin N. Maitland
March 1, 1977
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Citation

Haigh, Young and Maitland (1977a, March 01). Communicating. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/communicating